But the next prototype is already in the works, and the researchers are shooting to launch the display commercially as early as 2016.Īs ingenious as the concept of trixelation is, it's discouraging to think of it solely as an advertising tool. In the study, the team described their modest prototype version of their display, which has a trixel resolution of five by three. I'd rather have the cheesy Jaws 19 shark following me around than that. So, if you think targeted online advertising is invasive, just wait until bus stops, train cars, and roadside billboards start spamming you with commercials based on your daily habits.
"Technically, this would not be a problem." "Maybe someone wants to appeal specifically to the customers leaving the shop across the street, and a different ad is shown to the people waiting at the bus stop", TriLite CEO Ferdinand Saint-Julien, said in a statement. According to a study authored by TriLite/UT Vienna team and published in Optics Express, a single electronic billboard could present multiple images, which could change depending on the angle it's viewed from. Hello, ubiquitous, laser-generated images that jump out directly at you from every angle. Walking around such a trixelated billboard, on the other hand, would make the image appear to be a highly resolved, three-dimensional object to the naked eye.
DO BILLBOARDS WORK IN CHEETAH 3D MOVIE
The upshot is that these mirrored 3D pixels, or "trixels" as the team calls them, could project hundreds of different images outward, as compared to the 3D movie technique, which only projects two, and requires that the viewer wear glasses.
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